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Design by committee

Posted 01 Mar 2006 in technology

ipod_redesign.jpg

I saw this and just had to share. Because if I don’t vent about my job from time to time, I get this little twitch in my left eyelid.

This is a tiny peek into the painful world I’ve somehow chosen to live in: dealing with corporate muckity-muck marketing and advertising types who think they know better than the ad agency they’ve picked to handle their marketing and advertising.

Kinda like choosing a doctor, then telling him what medicine to give you. Or choosing a mechanic and then telling him how to fix your car.

Schmart!

For an example of how their ilk works, click this link. It’s a funny, sad, and true look at what happens when people with marketing degrees get into a meeting room to decide if a design should be approved. In this example, it’s packaging for the ubiquitous iPod. But the corollary fits whether it’s for a magazine ad, a TV commercial, or a billboard.

Folks, this is why 98% of advertising you see everyday is just visual garbage. Think of your commute today. You probably saw between 5 and 25 billboards. Recite the headline from ONE of them. What, you can’t? Well, that because a room full of corporate marketing types (complete with college degrees) made sure to dumb things down for you.

Two things. I’m amazed I’m still in this business after so many years. And I’m amazed I have any hair left on my head at all.

Posted by FullMetalPatriot
12th gen. American, Constitutionalist, Harley-riding Texan, gun owner & NRA member, blogger, illustrator, Florida Gator alumnus. #TCOT

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