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FullMetalPatriot on Obama Photobombs History
Strictly thickly
I was perusing the web today, reading up on several topics because of a good debate I’m having with hewhocannotbenamed over on his blog. And I came across an interesting story on Slate about Dove’s new beauty campaign.
I saw some of the commercials and outdoor boards when they launched several weeks ago. It struck me as refreshing (no pun intended) because they used actual women rather than beauty models. Specifically, they used women of real sizes, not just the Size 0 bulemics we see in the majority of fashion, Hollywood, and advertising. Since I work in the advertising industry, I was especially pleased to see a big company who had the cojones to buck tradition and appeal to women in a realistic way.
I’m all for hotties like Carmen Electra and Pamela Anderson, but I’m even more for nice round girls with big boobs, round hips, and shapely legs (my girlfriend is a perfect example of how big girls can be ultrasexy). And I think it’s great that Dove is taking steps to speak to these kind of regular everyday women. For far too long, women have had Barbie stereotypes rammed down their throats and were told, through what we show on TV and in movies, that if you don’t fit into a size 6 dress or smaller, then you’re just not sexy. Hell, Marilyn Monroe would be called “fat” by today’s beauty standards.
The only thing that I disliked about the Slate article was that despite praising the courage of the Dove marketing team, the writer basically slaps it back down at the end and basically reinforces the status quo:
Sadly, this is not a winning play for the long haul. If Dove keeps running ads like this, women will get bored with the feel-good, politically correct message. Eventually (though perhaps only subconsciously), they’ll come to think of Dove as the brand for fat girls. Talk about “real beauty” all you want—once you’re the brand for fat girls, you’re toast.
First, it boggles me that he thinks big women are now politically correct. Ask anyone who’s overweight, the bias is definitely NOT in their favor.
Second, we’re to think that marketing to “fat girls” is pointless? That’ll sink your brand?
Try telling that to Wal Mart.
Posted by FullMetalPatriot
12th gen. American, Constitutionalist, Harley-riding Texan, gun owner & NRA member, blogger, illustrator, Florida Gator alumnus. #TCOT
12th gen. American, Constitutionalist, Harley-riding Texan, gun owner & NRA member, blogger, illustrator, Florida Gator alumnus. #TCOT
