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Playing catch-up with the SuperBowl

Posted 08 Feb 2005 in pop culture

godaddy

I watched the SuperBowl, as I do every year, looking forward to the cool ads. I’m in the ad biz, and the stuff that runs during the SB is the pinnacle of what creative folk in this biz aspire to. I was especially curious to see what was gonna make it on the air this time.

Ever since last year’s “Nipplegate”, we as a country have had our collective sphincters in a twist. Advertisers (for the most part) have apparently lost what little sense of humor they had. Most of corporate America’s marketing managers operate without benefit of a pair of cojones anyway. But this year was especially disappointing.

The Worst:

Quiznos needs to go back to those horrid Spongmonkeys. Anything is better than the talking baby routine. It’s sad when your ad campaign rips off a John Travolta bomb from 1989.

Ford, would someone please fire your marketing manager? The tagline “We don’t just make our trucks tough, we make YOU tough” is straight from the waffer-thin strategy. Puh-leeze. At least TRY to be clever. Next year, why not just say “Ford Trucks. They make your dick 3 inches bigger!”.

McDonalds “Lincoln Fry”? (sigh) Why did you even bother?

And Pizza Hut, what were you thinking? You’ve already used the Muppets before. This is the fuckin’ SuperBowl. Get your heads out of your asses!

The Best:

Budweiser backed away from their usual display of beer T&A. But they scored big-time with their “Thank You” spot, a touching tribute to our men & women in the armed services. I can only hope that scenes like that commercial are happening more and more whenever our soldiers come home.

Newcomer GoDaddy.com (ya gotta love the dotcoms) took a tenative step toward some fun with their boobalicious spokesmodel who was appearing before a Congress-esque panel. A fun poke at the whole Janet Jackson debacle.

Bud Light had an even funnier spot, but didn’t air it. Check out their site for the spot.

Ameriquest, the financial behemoth who slapped their name on our Ballpark in Arlington (home of the Texas Rangers), had two good spots. I still loathe the practice of corporate names on public venues, but at least they had a good sense of humor in their ads. I’ll hate them slightly less this year.

My favorite spot of the game was from FedEx. Ya gotta love seeing Burt Reynolds being kicked in the groin by a talking bear. Didn’t see that one coming!

Posted by FullMetalPatriot
12th gen. American, Constitutionalist, Harley-riding Texan, gun owner & NRA member, blogger, illustrator, Florida Gator alumnus. #TCOT

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